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And, best of all, it’s a green product that helps preserve our earth a little bit. CU: What’s the biggest takeaway for this innovative technology? TE: I think the key takeaway is that we’ve taken a very popular feature, which is odour-control, and we have removed the negative, which is chemicals. So, now we have odour control by using plant extracts, so it’s green and it’s odour control at the same time. CU: What would you say is its most important benefit to consumers? TE: Well, consumers don’t really like smelly clothing, so that’s an immediate benefit. But a little bit more, a deeper type benefit, is that if you have a towel that doesn’t start to smell musty, you will maybe put it on the rack for an extra day or two, and the advantage of that goes quite deeper to less detergent use, less water use, so it’s an indirect benefit for us as consumers – because we don’t want to use more detergents and water – and also a big benefit for the environment. CU: Can you tell us about your partnership with Cotton USA? TE: This is the first time we’ve worked with Cotton USA to promote our technology.
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